The most-watched dispute in Korea — the asset division between SK Group chairman Chey Tae-won and Roh Soh-yeong, remanded after the Supreme Court overturned a record 1.38-trillion-won award — is now the most-watched mediation in Korea, with the Seoul High Court scheduling further court mediation sessions.

Judicial mediation is routine in Korean civil procedure, but rarely does it carry consequences of this magnitude for the governance of a major conglomerate. That is precisely what makes it valuable to the wider cause: proof that mediation is not just for small claims.

Whatever the outcome, millions of Koreans are watching their highest-profile litigants sit down with a mediator. Visibility like that does more for public awareness of mediation than any campaign could.